Mel Gibson’s got the right idea, and according to straight statistics, so do a lot of other men. This week alone, 75% of the chocolate purchased will be purchased by men, for women. If you’re a woman reading this statistic, then I’m sure you completely disagree, but, numbers don’t lie. Apparently either a lot of men did something very wrong, or are doing something very right!
If you’re a man reading this, you’ll be happy to know that chocolate significantly reduces theta activity in the brain, helping us to “calm down”; so you have every valid excuse to buy it for your partner! And while many women will tell you they like to stuff themselves on chocolate at 9:30 at night watching tv… the truth is that only about 20% of chocolate is even being eaten after 8pm- another shocker, I know. Most chocolate consumption ends up being in between meals for most of us, not at night in bed- that’s just when we feel guilty about it.
But before chocolate was given as a gift, before Halloween, before chocolate Easter bunnies… cacao beans were used as currency by the Mayans. (250-900A.D.) Just think, instead of saying sorry with Hershey’s kisses, you could spend 10 cacao beans on a prostitute, or (if you’re a depressed eater) a rabbit.
As a matter of fact, the beans were used as currency in some areas of Latin America until the 19th century! Certainty chocolate’s taste was exquisite, but, the cacao bean’s value was greater un-eaten, unless you were the richest Aztec on the block.
Once chocolate made it’s way to Spain, Spaniards used it as a treatment for fever, blood pressure (which is effective btw), and alleviating pain in their patients. I’m just spitballing here, but I’m guessing there was an increase in doctor’s visits in Spain… or at least a stronger need for chocolate because soon after it was considered a medication, chocolate went viral. Well, as viral as things could get by ship, hawk, or horse.
By 1657 the first Chocolate House opened. Chocolate could of course only be consumed in a liquid format at the time, much like coffee today. Folks would come in, order their hot chocolate, sit a spell, play chess, read the paper, and then be on their way. Just like Starbucks today, minus the wifi…but I have a feeling the pricing scale was about the same.
(image courtesy of Historyextra.com)
In the early 1800s a Dutchman named Coenraad Von Houten invented the cocoa press, which separated the cocoa from the butter. If you’ve ever eaten Dutch Chocolate, you have Hehr Houten to thank.
Not to be out done, in the 1840s, the Lindt brothers from Switzerland, found a way to solidify chocolate powder into a bar…that could be packaged and sold. Whether they knew it or not, the Lindt brothers changed the world by inventing the first chocolate bar. Until then, you could only get your chocolate as a hot cup of cocoa. This was a game changer. If sugar was a big hit, chocolate quite literally, topped the cake.
images courtesy of icollector.com and lindtusa.com)
By the end of the century, factories were up and running, with machines that could wrap candy bars at lightening speed; and so started the love of chocolate- not for dead rabbits, or a fever, but as a luxury. Chocolate was such a hit, that the majority of the candy bars you know today, were released in the late 1800s to early 1900s during the chocolate boom. If there’s a demand, they’ll make a market. Wait, or is that the other way around?
(images courtesy of Pinterest and mars.inc)
Cocoa may have started in Mexico, but the chocolate bar belongs to Europe. 50% of the world’s chocolate sales are from Europe, only 20% come from the U.S. And while you thought Americans were the “fattest on earth”, the average Brit eats about 24lbs of chocolate a year; the average American only eats about 11lbs a year. All together, Americans eat about 25lbs of candy each year, with less than half going towards chocolate.
To give you some clarity, Americans eat about 12lbs of lettuce every year, and 9lbs of carrots a year. So for most of us, we’re eating more candy than we are salad annually and yet we have no idea why over 100 million Americans are diabetic or pre diabetic.
Chocolate, like sugar is a billion dollar industry. Mars Inc. earns over 17 billion a year, every year, and Hershey’s Chocolate is in the second top spot. On Halloween alone, more than 90 million pounds of chocolate are bought each year.
A good day for a child slave consists of not being beaten, a bad day could mean death; with the majority of these children never even tasting the chocolate they help create.
The three largest makers of chocolate have spent less than 00.73% of their earnings on helping to combat these horrific conditions, and don’t seem in a rush to start now. It’s a 35 billion dollar industry that destroys our rainforests, enables slave like conditions, and makes us all sick. But we’re still buying aren’t we? Where there is a market, there is a demand; or is that the other way around?
What You Can Do
Buying Fair Trade organic chocolate and single-origin chocolates helps put your money where your mouth is, and if enough of us do so, we can put a dent in the slave market and the corporate wallets of the companies who allow this to continue by giving them their business.
But buying “clean” chocolate does more than just save the rainforest. Chocolate is good for you! Those Spaniards were on to something when they used chocolate medicinally. Real chocolate is full of antioxidants and flavonoids like procyanidins, which help prevent cancer and are good for your heart.
Chocolate also contains Theobromine, which also helps prevent cancer and also lowers blood pressure. Even now, scientists are studying Theobobromine and it’s effects on the body. But the bad news is even though all these facts are true, there are two reasons you’re unlikely to ever see the benefits.
Most chocolate is highly processed and thus loses any nutritional value. Secondly, once you mix milk with chocolate, even dark chocolate, it loses it’s potency; and what goes best with chocolate? I rest my case.
But you can make better choices in your chocolate selection when you shop. In the U.S., milk chocolate only has to contain 10% chocolate liquor, and at least 20% cocoa butter. Semi sweet chocolate must contain at least 35% chocolate liquor. The U.K. has higher standards, but for now, let’s stay in the states.
A Few Brands To Try
Endangered Species (Linda's favorite)
Ethically traded and the best tasting chocolate for your money. Ranging in 35%-80% cacao
(image courtesy of godiary.com)
Organic, non GMO, no soy lecithin, and range from 55%-85% cacao
(image courtesy of godiaryfree.com)
Try the 85% dark blackout for the most health benefits
(image courtesy of bcorporation.com)
Sold at Aldi and is a German based company with 70%-85% cacao
(image courtesy of Pinterest)
You don’t have to quit chocolate, you just have to learn the tricks to making it a healthier snack for you and the millions of children creating it for you. Where there is a demand, there will be change, and you are that change-that’s pretty sweet.
3 Health Myths Most People Actually Believe
After years of listening and helping men and women around the country, the same few questions/concerns kept coming up. Dispelling false truths to the public is sadly, one of the biggest duties of this office. Men and women have been mislead their entire lives to believe a false set of standards, and in-so doing, have become physically ill from believing it. They listen to the commercials that promise younger skin, thinner bodies, or happiness.
Here are 10 Health Myths Most People Actually Believe
1 Just Taking Vitamins is good enough
The majority of vitamins and supplements sold in stores are synthetically created and will not break down or be digested, and the nutrients you think you’re getting, are never actually absorbed into your blood stream. Instead, after taking a cheap vitamin, it will simply go in one end and out the other. You are a living creature and need living nutrients, not ground up chalk and fake vitamins.
The FDA only approves these companies to sell their products based off of scientific research proving their health statements. However, the FDA does not conduct these investigations themselves; instead the vitamin companies perform these studies (or fund the studies) and continue to until they can find just 1 that proves their case and it is that study they send in for approval. A little financial support to the political elite and a deal is struck. You spend the money and see no results.
Make certain that you taking REAL vitamins in the form of their natural source first. Vitamins in and of themselves don’t change the world, because they aren’t intended to be ingested alone. Eating nutrients in their original states provides multitudes of benefits over taking vitamins. Make sure you are purchasing quality vitamins and supplements. If you’d like more help with supplementation and what’s right for you, please become a Member, or if you are a Member already, purchase our Supplement Review.
2 They are already eating healthy
The vast majority of people in America are not eating healthy but believe they are because they are sold into a lie that buying a Nutrigrain bar is good for you when it isn’t. Insult to injury, many of the processed foods we are eating not only lack nutrients, but also have ingredients that deplete whatever nutrients we do have. The caffeine in your “coffee” actually leeches the calcium right out of your bones. The chemicals in your 5 hour energy shot deplete your adrenal glands, and the milk in your cereal is causing bacteria to grow in your intestines and cause gas/bloating and constipation. Rethink your food choices. Are you eating healthy enough?
It’s not about another product to buy, it’s about buying less and eating more real food.
If you are a Member and would like Meal Planning, click HERE.
3 Bottled juice is good for you
Bottled juice is NOT good for you. Period. Whether it is orange juice, Bottlehouse, “green juice” etc. If it is bottled, it is preserved. Regardless of the label.
Eat2Live2Love is all about juicing and we know, that because the nutrients we get from juice are alive, they will also die. Dead nutrients are useless to us. Knowing that fact, we also know that a freshly made juice, put in a container, will only last a maximum of 4 hours. So how are these companies keeping their products so fresh? Even if all of the oxygen was sucked from the container and kept in the dark, all things that are alive must die. Now, when you juice, you break up the plant and extract the juice (nutrients). When you juice, you break the plant cells, and the vitamins burst forth- but can only stay alive for a short time. Once you drink it and these acids mix with your saliva, they transform into the nutrients we call vitamins. But it takes both your salvia and the nutrients to still be alive in their original state. This doesn’t exist in processed juices. Most even add in sweetners and chemicals.
Riddle me this, if I created 10 juices out of my home, all identical, they would still TASTE different because each fruit/vegetable has it’s own unique flavonoids. So how can you buy 10 bottles of juice and they all magically taste the same? Our Eat2Live 101 Course goes in-depth into juicing and it’s benefits with resources, recipes and classes. Only Members can take part. To learn more, click HERE.
Start asking questions
To find truth, we must first be curious; we must ask questions. You have 1 body and 1 life, don’t waste it being a consumer to industry lies. Knowledge is power and can be the key to your quality of life, to prevention or your healing, and your joy.
Eat2Live2Love’s mission is to educate, support and provide the tools to help men and women around the world fight back. Join us by becoming a Member or signing up for Free Support now. Together we will take back our lives and help heal other lives.
"On two occasions, the United States Environmental Protection Agency (EPA) has caught scientists deliberately falsifying test results at research laboratories hired by Monsanto to study glyphosate." Read more HERE